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Marketing

An Overview of Churn Prediction

Churn prediction – tandem with engagement – is probably the most wanted use case we get from Marketing departments across industries. For those of you that do not know what […]

Posted on 2021-01-202021-01-25 by Kelwin Fernandes
Posted in AI, AI4business, Machine Learning, Marketing

Embedding Domain Knowledge for Estimating Customer Lifetime Value

As part of the rise of Deep Neural Networks in the ML community, we have observed an increasing fit-predict approach, where AI practitioners don’t take the time to think about […]

Posted on 2020-04-062020-04-09 by Paulo Maia
Posted in AI4tech, Machine Learning, Marketing, Telecommunications3 Comments

Appendix: Embedding Domain Knowledge for Estimating Customer Lifetime Value

This is an appendix to a blogpost previously published on Embedding Domain Knowledge for Estimating Customer Lifetime Value. We will describe some alternatives we considered for solving the proposed problem, […]

Posted on 2020-04-062021-01-06 by Paulo Maia
Posted in AI4tech, Machine Learning, Marketing, Telecommunications
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