When we decide to buy or rent a real estate (apartment, room, house, etc), one of the most important search criteria is the price. Its value depends mostly on characteristics, […]
An Overview of Churn Prediction
Churn prediction – tandem with engagement – is probably the most wanted use case we get from Marketing departments across industries. For those of you that do not know what […]
Embedding Domain Knowledge for Estimating Customer Lifetime Value
As part of the rise of Deep Neural Networks in the ML community, we have observed an increasing fit-predict approach, where AI practitioners don’t take the time to think about […]
Appendix: Embedding Domain Knowledge for Estimating Customer Lifetime Value
This is an appendix to a blogpost previously published on Embedding Domain Knowledge for Estimating Customer Lifetime Value. We will describe some alternatives we considered for solving the proposed problem, […]